ARTWORK SIZE

When designing your artwork it is important to remember that Standard Document sizes offer the most cost-effective, and environmentally friendly options for final printing. Normally your document will be positioned several “times-up” on a larger sheet to shorten the print-run and more efficiently use the way paper is supplied to us from our suppliers.

Should your artwork be supplied at an unusual, or non-standard, size it may be possible for us to slightly re-scale and re-size your artwork. However, this could incur additional costs in either the “plate / imposition” set-up, or require more paper usage. (NB: It is also often more cost-effective, and cheaper, to print your document very slightly under-standard size, please ask for details and clarification).

Please refer to Standard document sizes to the right. Noted along with the document size is the final additional size should your design require a 3mm “bleed” on each edge. “Bleed” is where any background Colour or Images in your design that go right to the edge of your design must be extended a further 3mm outside the trim area. This is because guillotining must have a “bleed” area, as it is impossible to cut a large number of sheets on a line or white edge. For the same reason, ensure that all text is 5mm away from the edge of your artwork. (See our Supplying Artwork page for an illustration that may help explain the importance of “Bleed” more clearly.)

Artwork created to a correct standard size with bleed, you will help reduce any potential delays in both proofing and printing.


WHY IS PDF THE BEST FORMAT?

The advantage of saving your Artwork as a PDF file is that your text can be preserved as vector strokes or outlines, rather than pixels (or dots) when saved in other file formats such as Jpeg or tiff files. Vector strokes will result in a much higher quality finish than flattened text which you may find in JPEG. A correctly formatted PDF file will also embed any fonts used in your design directly into the document. This helps prevent any font defaulting, or changing, should we not have exactly the same typeface font that you have used in your artwork

Do carefully check all the relevant Dialogue pop-up boxes which should be evident when saving to / printing to / exporting to, your PDF format. If you are designing your artwork on the PC (in Microsoft Word or Publisher for example) we recommend using the free PDF plugin for exporting your design as a PDF.


HIGH RESOLUTION

If you are creating your artwork in software such as Adobe Photoshop we require that you start, or set-up your artwork when you first begin your design at an absolute minimum of 300dpi. To ensure a crisp print on items such as text we strongly recommend creating all artwork in software such as Page Plus (on a PC . . . See our “Design Software we Recommend” Page); or Adobe Illustrator or Adobe In-Design on an Apple Mac (but please STILL ensure you save, or export, your artwork as PDFs from these applications. (Page Plus has it’s own, built-in PDF exporter). All these applications output text as "Postscript" data which means the text information will print crystal clear.


COLOUR CONVERSION

All our print products, whether printed Lithographically (for longer run printing), or digitally (for shorter run printing), are printed using a four colour process (CMYK - Cyan, Magenta, Yellow and Keyline Black).

It is vital that you refer to our SEPARATE “Colour Issues” page for crucially important information on the way colour affects the successful printing of your artwork.